19 July 2010 ~ 0 Comments

Flyers – An Effective Business Tool

A good flyer can really do wonders delivering on the promotion of an organisation, and they are available in many forms, shapes and sizes in order to fit different types of campaigns. A recent poll outlined that the majority of British businesses have used leaflets, in one way or another, to increase sales in their company, and the return on such a small investment is generally relatively high.

Flyer printing is one of the oldest marketing methods out there, and there are many printing companies offering flyers in the typical A4 or A5 styles, however the most effective leaflet is one that contains mystery, it is this factor alone that makes a flyer promotion effective, as the mystery is seen to be the item that pulls the client in, makes them reach the phone and call your company…

Full colour flyer printing is another choice that supports this, its cheap and fast to produce and delivers on all fronts.

To summarise, these are the 2 key creative factors that should be considered when creating a flyer for you organisation:

– The ‘Mystery element’ can intrigue readers, and has an added effect in their decision on buying from a business
– Full colour flyer printing is attention-grabbing, and helps to serve the leaflet’s purpose

– Keep it to an appropriate length to ensure a reader maintains interest

And the most important advice? Dont put it off another day, get your leaflets printed now.

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