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Jim The Printer Flyers Leaflets And Business Cards I run the show at The Printing Press ... an online printing company that specialises in business cards, leaflets, flyers, posters, stationery, folders, and more... I\'m usually found working the litho printers and folding machines in the print shop. I love helping and serving our customers and try to answer your questions as best I can on my site. I\'d love to hear from you so please drop me a line on the contact page...

28 September 2009 ~ 0 Comments

Can I supply my artwork as a Microsoft Word document?

No. Microsoft Word is capable of creating some complex layouts for brochures, newsletters, flyers and similar that will print great to your desktop printer, but it is not a professional design program. If you don’t require high volume printing, Word may work fine for all your needs. On the other hand, Microsoft Word is not designed for creating digital files for commercial printing.

If you intend to have your artwork printed commercially, be aware that while some printers will accept your Word files, you may find they charge you extortionate prices to reproduce your artwork into a print ready format. This is something that frustrates me and this is why we have a very affordable, professional graphic design service to accommodate these requirements.

Commercial printers require certain specifications to be met with regards to the artwork they print. This includes the bleed, CMYK colour mode, the resolution, and unfortunately Microsoft Word does not address any of these printing requirements.

The only time when a Microsoft Word document serves a purpose is to show your your chosen professional graphic designer a sketch/rough idea of what you are looking to achieve. Your sketch will be a huge help for your graphic designer saving them time, which in turn may be cost effective for you if they are charging by the hour. These sketches can then be turned into a professional looking brochure, business card, leaflet, flyer etc. If you this is something that you end up doing as part of the design process then don’t spend hours tweaking and perfecting the design, it will be used as a guide only.

If you are designing your own artwork, I would suggest using professional design software like Adobe Illustrator, Adobe Photoshop, Corel Draw or similar.

If you have access to any of these programs then download one of our FREE print templates, they are all set in the correct colour mode (CMYK) and contain a blank canvas with the correct trim and bleed for commercial printing.

24 September 2009 ~ 0 Comments

What is the difference between RGB & CMYK?

Firstly, don’t be put off by the information displayed below, this is the same situation whichever printer you use, the only difference is that we lay out the facts to keep you informed.

When supplying files for full colour printing, it is important that you supply your artwork in the correct mode or colour space. Many software programs give you the choice to work in either RGB mode or CMYK mode, CMYK mode is the correct colour space for full colour printing.

RGB – An Explanation:

RGB stands for Red, Green and Blue which are the primary colours of light.

In most circumstances, scanners and digital cameras usually capture and save images in RGB unless otherwise specified.

Images and photographs saved in RGB are fine for use on websites, however they are not suitable for printing on professional print presses.

CMYK – An Explanation:

CMYK stands for Cyan (blue), Magenta (red), Yellow and Black. (Black is designated the letter ‘K’ to avoid confusion with ‘B’ for blue).

Take a look at The Printing Press logo and you can see these colours.

tpp-logo

Printing full colour images on print presses requires CMYK which uses a different set of colours to RGB.

The inks used in full colour printing are translucent they can be overprinted and combined in a variety of different proportions to produce a vast range of colours.

Look at the diagram below.

CMYK

You can see the theory of an overprint of all 3 colours Cyan, Magenta and Yellow produces the appearance of black. However, in reality this looks like a muddy brown, and it is for this reason why black is used as the fourth printing ink.