Hi! Welcome...

Jim The Printer Flyers Leaflets And Business Cards I run the show at The Printing Press ... an online printing company that specialises in business cards, leaflets, flyers, posters, stationery, folders, and more... I\'m usually found working the litho printers and folding machines in the print shop. I love helping and serving our customers and try to answer your questions as best I can on my site. I\'d love to hear from you so please drop me a line on the contact page...

19 July 2010 ~ 0 Comments

Flyers – An Effective Business Tool

A good flyer can really do wonders delivering on the promotion of an organisation, and they are available in many forms, shapes and sizes in order to fit different types of campaigns. A recent poll outlined that the majority of British businesses have used leaflets, in one way or another, to increase sales in their company, and the return on such a small investment is generally relatively high.

Flyer printing is one of the oldest marketing methods out there, and there are many printing companies offering flyers in the typical A4 or A5 styles, however the most effective leaflet is one that contains mystery, it is this factor alone that makes a flyer promotion effective, as the mystery is seen to be the item that pulls the client in, makes them reach the phone and call your company…

Full colour flyer printing is another choice that supports this, its cheap and fast to produce and delivers on all fronts.

To summarise, these are the 2 key creative factors that should be considered when creating a flyer for you organisation:

– The ‘Mystery element’ can intrigue readers, and has an added effect in their decision on buying from a business
– Full colour flyer printing is attention-grabbing, and helps to serve the leaflet’s purpose

– Keep it to an appropriate length to ensure a reader maintains interest

And the most important advice? Dont put it off another day, get your leaflets printed now.

16 July 2010 ~ 0 Comments

Finding Cost-Effective Flyers For Your Business

Most businesses, both small-scale companies and big-time corporations, will set aside a budget for marketing and advertising purposes, commonly seen as the best way of encouraging and inviting more customers to try your products or services. Marketing and advertising make use of a variety of methods to entice potential customers. They can be in the form of printed adverts or commercials in television, radios and newspapers. However, those organisations that have smaller incomes will delve into making use of flyers and leaflets, distributing them directly to their target market.

A flyer is a leaflet that comes in a single page that advertises an organisation’s services, products, events, or other areas of their organisation. These methods are often applied by individuals or businesses in the promotion of their products or services, often by those who want to advertise but do not have the finances and/or resources to do so on a higher scale, such as the internet, or classified ads in newspapers, magazines and periodicals.

In the 1980’s & 90’s, marketing approach became more straightforward and as a result of this, flyers also underwent an evolution. Today, flyers can be found in a variety of formats, such as: A4 flyers (letter head-size), A5 (1/2 a letter head), DL (compslip-size), A6 (postcard-size) and CC (credit card-size).

Unlike general advertisements or commercials, flyers are seen as a very cost-effective in terms of production, and efficient in terms of marketing. Due to innovations in technology and design, the use of flyers has naturally intensified and became more popular. Flyers are usually produced through the use of conventional printing services due to the professional nature of the production, further supported through the use of the Internet, allowing for greater interaction between supplier and client for the most effective flyer possible.

Aside from having your business flyers printed through a professional printing press, it is also possible to print them yourself, provided that you own a simple inkjet printer at home, although for a professional finish and look use a printer who will have litho printing capabilities. Here are a few ways of reducing your flyer printing costs:

Methods towards reducing flyer printing costs:

– It is possible to print more than one copy of your flyer per sheet

– Use computer applications and features such as ‘print preview’ to ensure that your print is correct

– Use a refillable cartridge for your printer, rather than a new one each time

– Finally, search around better prices and the most appropriate deal

You cannot beat leaflet printing when it comes to the bang for your buck return. Get it right and you can make back the cost hundreds of times over.

14 July 2010 ~ 0 Comments

How To Make Your Leaflet Design More Effective

Leaflets are seen as one of the most effective and dependable marketing techniques out there and can provide an amazing ROI, but the success of it can often come down to how the leaflet is designed.

The difference between someone binning your flyer or spending a minute reading it will make a massive difference on the success of your campaign.
Below are some key points that you should consider when attempting to create an effective leaflet:
The Leaflet Itself – Make It Look As Professional As Possible
– Professional leaflets make a difference, and although black and white prints may seem cost-effective, it rarely is
– Unprofessional leaflets can give a bad image of the organisation, and could see you end up in a
– A high quality professionally-designed (or at least the appearance of one) leaflet can attract a customer and increase their interest
– Try to also achieve this in the most cost-efficient manner possible
An Attention-Grabbing Headline
– Make the headline interest the user before they reach the bin, as dullness will simply be ignored
– Create a headline that initiates interest, like ‘What do you do when your car breaks down?’ or ‘Be prepared – don’t end up with huge repair bills.’
– Discover what is important to your customer, and incorporate that into the headline for a greater chance of success
Avoid Long Sentences
– Get to the point in order to retain interest (e.g. ‘Quick Service’, ‘Competitive Rates!’)
Include Some ‘Power Words’
– Use attention-grabbing and ‘interesting’ words such as: avoid, free, bargain, bonus, discover, earn, easy, enjoy, exciting, exclusive, extra, fast, learn, money, mystery, new, profit, save, etc.
– Where possible, use the words in the natural text for added effect in the detail
Use Images
– Use a relative picture or image that engages the user, and reflects a positive image of the brand or organisation The saying goes that a picture says a thousand words so think about using one. Make sure it’s relevant and reinforces what is being said or the brand image that you’re trying to portray.
Avoid Clutter
– Don’t feel compelled to fill the whole leaflet, as blank space can make the leaflet appear easier on the eye, making it easier for people to read
Have A Call to Action
– Motivate an action from the reader with a closing phrase, such as: ‘Book before (Date) and get 10% off!’, or ‘Don’t miss out. Call…’
Through applying just a few of these tips, you will be en route towards an effective leaflet, a useful tool in any business.

Because a leaflet must be able to grab the recipient’s attention, it is vital that you have an eye-catching design, as it should increase the chances of them being interested in the product or service, and induce some action on their part, whether that’s phoning a number, visiting a website, or placing an order.

Stick to these basics when designing your leaflet and you wont go far wrong, and you may well find your business or company gets a lot busier.

14 July 2010 ~ 0 Comments

Business Card Printing, Get It Right First Time

The one thing you must never do when promoting yourself or your business, and that is to use substandard or low quality business cards. People can see in an instant that they are on thin card, wishy washy colours and look like you have just knocked them off using your Lexmark all-in-one. Make sure you spend some time on the design, then get your business cards printed on top quality 400gsm art board for that proffesional, quality look and feel. It is the best way to help your business develop and grow.

Business card printing is actually considered as one of the most challenging types of printing process, as there are a range of things to consider, such as the correct printing process, along with the color, finish, and paper to ensure it reaches maximum effectiveness, an important factor in such a vital area of business marketing. Business cards can serve an important role in promoting your organisation, and as a result of this, the card must be eye-catching and visually appealing.

To ensure that maximum consideration has gone into your production of effective business cards, here are some tips for you to consider.

• Good Design (dont scrimp and put together a card in Word. Your clients will have a range of business cards, and when your amateur effort goes in the pile they will instantly see how bad it is compared to all the other great business cards.

• Check your designs several times over before sending to print (check first before going ahead with printing, as this will esure that simple errors are avoided, and that your design and layout are as good as your require)

• Ensure good quality designs and materials (good quality gets a great impression to your customers and generally lasts longer). Use a minimum of 400gsm board or your limp wristed cards will get found out.

• Use an appropriate printing method for your cards (It is a must for you to select the best method when printing your business cards. This incorporates the right dimensions, quality of ink, type of paper and many more)

• Find the best printing company (give consideration to the cost, reputation and quality of the company before making a calculated decision). This decision should not be difficult to make (cough..cough..)

It may be challenging to create a truly eye-catching business card at first. But once attain the general idea of the subject of business card printing, the process will be a lot easier, and should result in more effective business cards that will grab the attention of potential clients.

12 July 2010 ~ 0 Comments

A Guide To Creating The Correct Artwork For Your Printing Order

When ordering any kind of printing job, from printed leaflets to business cards the one think you must be careful about is the artwork. There are all kinds of things to take note of, from the bleed area to the resolution and file type needed. Supplying artwork ready for commercial lithographic printing is not quite the same as printing a file off on a desktop printer or copier. This guide offers advice on how to send the best possible files that are ready for print.

File formats
Printing can often be performed directly from the following file types:-

  • .PDF
  • .JPG (JPEG)
  • .EPS
  • .TIF (TIFF)
  • .PS (POSTSCRIPT)

Printing from other file types and formats may be possible, but will often result in extended time (around a day) on the order to convert the files to a suitable format ready to go to print.

Sizes
Whatever the size of the print, please take note of the measurements required for a correct print, while allowing for allowing for ‘bleed’ and ‘safe area’ (see below). While it can be resized, it is vital that measurements are given to the supplier beforehand to ensure the perfect print
.

Fonts
Please ensure all fonts are either converted ready for implementation on outlines, curves, or embedded – if this is not done, the providing system could replace missing fonts for others and the end result will look different to the expected result.

Images / Photos
Make sure that all images used in sent files are at a minimum of 300dpi (dots per inch). Low resolution images (i.e. 72dpi images you might find on websites) may look fine on a monitor but it will look terrible when printed, and will result in a ‘pixelated’ or ‘blurred’ look – not an ideal image.

Colours
As mentioned in a previous blog, the printing process is made up of four colours; Cyan, Magenta, Yellow and Black (known as CYMK) – the colours which make up full colour photos. To ensure maximum vibrancy in a leaflet, convert a file from RGB format to CYMK before sending.

Bleed
It is essential that there is a 3mm ‘bleed’ to all edges of a piece of artwork. Bleed is when the background colour or image is extended 3mm past the ‘trim edge’ / final size, and prevents unsightly white edges showing around a leaflet when cut to size.

If a file without bleed is sent there mey be the result of an automatic 3mm white border to all edges of your design without prior consultation, done to ensure that nothing will be cropped off the edge of the leaflet.

Safe Area
This is area on the inside edge of the sent leaflet and any text or images that go near the edge of your design. Please ensure you leave 3mm ‘safe area’. If you do not allow this on the design, any text or images that are too close to the ‘trimming edge’ could get ‘cut’. Again, an automatic 3mm white border (with leaflet size reduction) will be added if this is not complied to.

Imposition
Files should be sent 1-per page only, as files cannot be separated when printing.

Transparencies / Layers
Make sure that any transparencies or layers in the are grouped and ‘flattened’ in the files before they are sent. If in doubt, convert the whole file into ‘bitmap’ form (i.e. JPG).

Proofs
After you hae sent the required files, it is possible to request a ‘proof’ of the print (at a slightly increased cost and time), which is basically a ‘PDF’ file of the leaflet that is to be published and dispatched. This is not really necessary as we make sure the final print will be printed correct, but can give some peace of mind before it is produced in bulk. And please, dont send Microsoft Word files

One thing we pride ourselves on at Theprintingpress, is the fact that we always inform customers if the artwork is incorrect. We have even been known to fix it ourselves prior to printing. But to save yourselves (and us) any delays, make sure your artwork is correct.

09 July 2010 ~ 0 Comments

Make Your Printing More Constructive With Folded Leaflet Printing

So, you have a collection of documents ready to print, but you do not want to hand out flyers, instead wanting something more constructive, like a leaflet or mini-brochure. What can you do about it? The answer is folded leaflets and business cards.

Printed documents can be folded in a variety of methods, the most common of which can be seen in the illustrations below. Regardless of the type of fold, paper of certain size (usually 200gsm and above) needs to be creased to prevent it from ‘cracking’ (tearing). This involves ‘scoring’ (creating a scratch or ‘groove’ on the fold point (often with one side of a pair of scissors)) of the paper before it is then folded.

The most common types of folding for an A4 sheet of paper are:

paper-fold-types

Single – a single fold down the middle

Letter – fold one side in after the other (all sides are equal size)

Z – fold one side inwards, and one outwards

Double Parallel – fold (‘Z’-style) equal sides a set number of times to create a set number of ‘pages’

Cross Fold – fold any number of times in two different directions

Fold-Out – a ‘Z’ fold with smaller fold size

Gate Fold – fold both sides inwards at half the normal size (the two folded sides put together will equal the size of the unfolded side)

So if your looking for something different, then look at folding

08 July 2010 ~ 0 Comments

Choosing The Right Paper GSM For Your Printing

One question you need to answer before ordering any flyers or leaflets is, what thickness of paper do i need? Printers get all technical and use funny terms such as GSM. It is a common method to specify the ‘thickness’ (and as a result, quality) of a sheet of paper by measuring it’s weight in terms grams per square metre (GM or GSM)

Paper Thickness
A business card is around 400gsm, a postcard at 300gsm; a restaurant menu 130gsm; a good quality letterhead or compliment slip is around 120gsm. To put these figures into perspective, a low-quality sheet of photocopier paper is often around 80

As papers are usually graded by weight, one manufacturer’s 150gsm paper may seem slightly bulkier or thicker than a competitor’s product. This can be down to factors such as the coating, or the type of gloss finish, if any. Despite this, a paper’s GSM rating is probably the best possible viewpoint as to how ‘thick’ or ‘stiff’ the paper will feel but you will have the option of asking for samples from the manufacturer if you are unsure. Another measuring method is known as microns (a micron = 1/1000 of a millimetre), and is often used when measuring the thicker ‘card’ material.

Selecting the paper for your project
800px-Coloured,_textured_craft_card

Choose the right paper for your printing

So, now that you are clear on the different types of paper qualities – which ones should you choose for the paper in your project?

Whether it is a gloss, silk or matt finish is mostly down to personal preference, but gloss paper is seen as producing the most vibrant of colour reproduction when printing. Different opinions on gloss range from classy to tacky. If you are creating a full-colour document featuring photographs or colourful illustrations, you’ll get the more vibrant and effective colours if you opt for a coated paper.

Something to consider with conventional printing is that silk and matt papers need to be machine sealed to avoid smudging, and will most likely add to the cost of printing depending on the contractor. On the other hand, uncoated paper, despite being usable for full colour projects, tend to show less vibrant colours, so a decision will again be based on how much quality you want the paper to have, compared with the cost of it.

Do not use a glossly finish papers if your document is designed to be written on, as your ink may rub off
Items such as letterheads and compliment slips are almost always printed onto uncoated paper – with 100gsm seen as the norm, and 120gsm adds s feeling of importance. There is huge range of different brands of paper to choose from, and contractors will tend to mainly stock and promote a selection of their favourites.

If you plan to print on your stationery using a desktop printer, ensure that the paper is inkjet and/or laser compatible, as some printing and finishing processes, like some types of paper, are not compatible. Confirm the suitability with your contracted supplier. You should also check to see if the paper is available at a cheap rate, as suppliers will often bring down the average price when ordered in bulk!

Finally, be cautious to the fact that colour reproduction will differ regarding type of paper the ink is printed on, as different types of prints may have different needs, so it important to consider exactly what you want before you go ahead with it.

07 July 2010 ~ 0 Comments

Tips For Effective Leaflet Marketing

You could have the best company or business in the country, sell all of the best products and services at the most affordable prices, but that still may not be enough for your business to succeed and generate a large net profit. You still need to know one of the most effective methods of marketing – promote your business. The obvious road to profit and business success is being able to sell your products and services.

So what factors are involved in makinging a successful sale? Simple answer – a good marketing strategy. By this we mean producing good quality leaflets, brochures, business cards and colour flyer printing. But most often, businesses seem to take a ‘use when needed’ approach to the production and distribution of such methods. It is vital to remember and maintain that good marketing is a key factor in any business, and should be carried out as often as is possible. Therfore, leaflet distribution needs to be done regulalry and not only when it is of the upmost importantce.

If you decide on using flyers as your marketing plan, then you should ideally look towards distribute it on a regular basis. Flyers will not only boost sales in the short-term, but will help people to remember the business or organisation all year round. The following tips are based on using flyers as part of a successful marketing campaign:

– Determine how the flyers will be used. (Is it to promote the business, announce a promotion or offer, or are you advertising your new products or services?)

– Use appropriate images and texts (What is the flyer advertising? Are the images suitable and attention-catching?)

– Encourage people to make an action (What should the customer do next?)

– Keep in mind that you are selling to the customer, and not the money that you will be made from the sale (What will the customer want from the sale?)

– Sketch the flyer beforehand to see if it is suitable for its purpose (Why should people spend money on your products or services? How do customers benefit from the business? How can they contact you?)

– Review the flyer design and proof-read for errors (Would a customer be interested in this flyer?)

– Find a printer that meets your flyer printing needs and budget (If don’t have a lot of graphics and uses only monochromatic color in your flyer, you can use risograph printing as it is economical to use)

– Distribute your flyers in places where your target market are (Where is the ‘best place’ to advertise?)

– And most importantly, be consistent in the distributution of flyers, for effective business to come through on an equally consistant basis.

For a range of low price but top quality leaflet printing uk visit the printing press

06 July 2010 ~ 0 Comments

A quick guide to Pantone Matching System

In an earlier blog post regarding the difference between RGB and CMYK, we referred to the different types of colour development seen in printers, which were the basic (and classic) RGB scheme (Red, Green, Blue), and the newer, more detailed CMYK (Cyan, Magenta, Yellow, Black). Going further on the scale of development and detail, though, is the PMS system. But just what is this new approach, and how much detail does it actually go into?

PMS (Pantone Matching System) – an explanaition
PMS (Pantone Matching System), is a concept of colour matching developed by American company Pantone Inc..

The concept of spot colors are also known as PMS colors, and are specific color formulas that will be very accurately reproduced in the printing process. Instead of simulating colors by combining primary colors, spot (PMS) colors are pre-mixed with existing and published color formulas (the latest PMS guide has over 2,000 colours, meaning that there will be more specific details in prints than ever before). Because of the use of the same guidelines, you are almost guaranteed that your PMS 186 from one printer will be matched by a PMS 186 from another printer. Better yet, these PMS colors are often pre-mixed by the ink factory, leaving even less to chance. The term “Spot” refers to the actual printing process by which the colours are applied.

15 March 2010 ~ 0 Comments

To Print You Need To Know About The Bleed

You may have heard the expression ‘Bleed’ whilst looking for a professional printing company. The bleed is an essential part of creating artwork ready for print. Professional designers make sure that the background elements on every design have been extended (or ‘bleed’) making sure the background elements and images go beyond the document size by around 4-6mm. This is needed to prevent unwanted white borders around the edges of your printed leaflets, flyers or business cards.

You may have printed something from your pc, all looks good on screen. You print your design and you see an ugly white unprinted border around the edges of the paper. Commercial printers have the same problem, they cannot print to the very edge of a sheet of paper. To get around the problem, we print your design onto a larger sheet of paper and then cut it down to size.

Another small issue is that most printers have a small sheet-to-sheet misregistration. So because of slight movements as the paper passes through a press, your design may not be printed in exactly the same area on every sheet of paper. Now this is usually a tiny varience, around a millimetre or less.

Also when the guillotine operator is trimming your design down to size, it would take someone with an incredible aim to cut exactly along the edge of your design. Any press misregistration would make this job impossible. So what does he do? If he cuts into the design there’s a danger that text or graphics close to the edge of the sheet will be lost. Cut too little off and you’ll end up with a white border on at least some of the prints.

To get around this problem, designers use bleed. This simply means that they extend beyond the edge of the document (by between 3mm and 6mm) any elements which should touch the edge of the paper. As a result, any inaccuracies which occur during the printing or finishing process shouldn’t cause any problems.

When printing watch the bleed

When printing watch the bleed

Designers are also careful to avoid placing important elements such as text within around 6mm of the edge of the paper. It not only looks unprofessional and cramped, there is a risk that it could be cut off! This area is sometimes referred to as the ‘quiet’ area of a design.

So that the guillotine operator knows where to cut the sheet, designers indicate the edge of the document using ‘crop marks’ (also known as tick marks or trim marks). These are short, thin black lines which are positioned slightly beyond the bleed area.

Check out our bleed guide for more information.