14 July 2010 ~ 0 Comments

How To Make Your Leaflet Design More Effective

Leaflets are seen as one of the most effective and dependable marketing techniques out there and can provide an amazing ROI, but the success of it can often come down to how the leaflet is designed.

The difference between someone binning your flyer or spending a minute reading it will make a massive difference on the success of your campaign.
Below are some key points that you should consider when attempting to create an effective leaflet:
The Leaflet Itself – Make It Look As Professional As Possible
– Professional leaflets make a difference, and although black and white prints may seem cost-effective, it rarely is
– Unprofessional leaflets can give a bad image of the organisation, and could see you end up in a
– A high quality professionally-designed (or at least the appearance of one) leaflet can attract a customer and increase their interest
– Try to also achieve this in the most cost-efficient manner possible
An Attention-Grabbing Headline
– Make the headline interest the user before they reach the bin, as dullness will simply be ignored
– Create a headline that initiates interest, like ‘What do you do when your car breaks down?’ or ‘Be prepared – don’t end up with huge repair bills.’
– Discover what is important to your customer, and incorporate that into the headline for a greater chance of success
Avoid Long Sentences
– Get to the point in order to retain interest (e.g. ‘Quick Service’, ‘Competitive Rates!’)
Include Some ‘Power Words’
– Use attention-grabbing and ‘interesting’ words such as: avoid, free, bargain, bonus, discover, earn, easy, enjoy, exciting, exclusive, extra, fast, learn, money, mystery, new, profit, save, etc.
– Where possible, use the words in the natural text for added effect in the detail
Use Images
– Use a relative picture or image that engages the user, and reflects a positive image of the brand or organisation The saying goes that a picture says a thousand words so think about using one. Make sure it’s relevant and reinforces what is being said or the brand image that you’re trying to portray.
Avoid Clutter
– Don’t feel compelled to fill the whole leaflet, as blank space can make the leaflet appear easier on the eye, making it easier for people to read
Have A Call to Action
– Motivate an action from the reader with a closing phrase, such as: ‘Book before (Date) and get 10% off!’, or ‘Don’t miss out. Call…’
Through applying just a few of these tips, you will be en route towards an effective leaflet, a useful tool in any business.

Because a leaflet must be able to grab the recipient’s attention, it is vital that you have an eye-catching design, as it should increase the chances of them being interested in the product or service, and induce some action on their part, whether that’s phoning a number, visiting a website, or placing an order.

Stick to these basics when designing your leaflet and you wont go far wrong, and you may well find your business or company gets a lot busier.

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