Leaflets are seen as one of the most effective and dependable marketing techniques out there and can provide an amazing ROI, but the success of it can often come down to how the leaflet is designed. The difference between someone binning your flyer or spending a minute reading it will make a massive difference on the success of your campaign. Below [...]
The one thing you must never do when promoting yourself or your business, and that is to use substandard or low quality business cards. People can see in an instant that they are on thin card, wishy washy colours and look like you have just knocked them off using your Lexmark all-in-one. Make sure you spend some time on the design, then get your business cards printed on top quality 400gsm art board for that proffesional, quality look and feel. It is the best way to help your business develop and grow.
When ordering any kind of printing job, from leaflets to business cards the one think you must be careful about is the artwork. There are all kinds of things to take note of, from the bleed area to the resolution and file type needed. Supplying artwork ready for commercial lithographic printing is not quite the same as printing a file off on a desktop printer or copier. This guide offers advice on how to send the best possible files that are ready for print.
So, you have a collection of documents ready to print, but you do not want to hand out flyers, instead wanting something more constructive, like a leaflet or mini-brochure. What can you do about it? The answer is folded leaflets and business cards.
One question you need to answer before ordering any flyers or leaflets is, what thickness of paper do i need? Printers get all technical and use funny terms such as GSM. It is a common method to specify the ‘thickness’ (and as a result, quality) of a sheet of paper by measuring it’s weight in terms grams per square metre (GM or GSM)
You could have the best company or business in the country, sell all of the best products and services at the most affordable prices, but that still may not be enough for your business to succeed and generate a large net profit. You still need to know one of the most effective methods of marketing – promote your business. The obvious road to profit and business success is being able to sell your products and services.
You may have heard the expression ‘Bleed’ whilst looking for a professional printing company. The bleed is an essential part of creating artwork ready for print. Professional designers make sure that the background elements on every design have been extended (or ‘bleed’) making sure the background elements and images go beyond the document size by around 4-6mm. This is needed to prevent unwanted white borders around the edges of your printed leaflets, flyers or business cards.